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Hit by Panda? What are you doing to tackle the problem?
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paul
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PostPosted: Thu Sep 22, 2011 10:02 am    Post subject: Reply with quote

paul wrote:
Old Welsh Guy wrote:
have you used relcannonical on them?


Pass. I'll check with Trev.


Trev's reply:

Quote:
Don't think there's anything on the pages which is duplicated in a way it would help


I think I may have misled you when I said we had dupe content. I wasn't mean dupe pages within the same site - I was meaning dupes of pages that other site owners have. To explain... we get hotel content from the likes of Booking.com, LateRooms, Superbreak, etc. They all provide us (and other affiliates) with databases - hotel name, address, postcode, description, etc.

By using those descriptions, we end up with the same descriptions that many other sites will inevitably have. So we've been going through them all, trying to get them re-written so they are unique. We're also trying to add other bits of content to make the sites more useful and more unique (so things like mini-guides to individual cities, towns and villages, plus hotel/tourist attraction reviews, etc.)

Does this sound like the right thing to do, would you say?
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Old Welsh Guy
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PostPosted: Thu Sep 22, 2011 1:23 pm    Post subject: Reply with quote

Yep, absolutely, also make sure you heavily cross link internal pages, as this will help Smile
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PostPosted: Thu Sep 22, 2011 1:31 pm    Post subject: Reply with quote

Yes, I think we pretty much do this already.

Take http://www.ukhotel.com/central-wales/lake-vyrnwy-hotel.htm for example. (I chose a Welsh eg., especially for you... Wink)

We have a breadcrumb navigation at the top with pertinent keywords for anchor text.

We have tabs that take the user (or search engines to other pages) such as:

http://www.ukhotel.com/central-wales/map/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/pictures/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/reviews/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/facilities/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/weather-forecast/lake-vyrnwy-hotel.htm

We also have other pages (that I think we tell Google not to spider in case it regards it as duplicate content) such as:

http://www.ukhotel.com/central-wales/attractions/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/self-catering/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/hotels/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/railway-stations/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/activities/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/camping/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/restaurants/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/pubs/lake-vyrnwy-hotel.htm
http://www.ukhotel.com/central-wales/shops/lake-vyrnwy-hotel.htm

P.
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PostPosted: Mon Oct 24, 2011 9:22 am    Post subject: Reply with quote

Panda has struck again recently (Oct 14, 2011) - has anyone noticed a change in their site's ranking? It's supposedly just a "minor" change according to Matt Cutts, but it turns out that there were a lot of big sites impacted by this change.
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PostPosted: Mon Oct 24, 2011 9:27 am    Post subject: Reply with quote

Yep, it his a week last Friday, and I know of a couple of large sites that got hit.

Once again it is a quality score thing.
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PostPosted: Sun Nov 27, 2011 8:20 pm    Post subject: Reply with quote

Some of you reading this might also be interested in this thread:

Is affiliate marketing dead?
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PostPosted: Fri Jan 27, 2012 11:46 am    Post subject: Reply with quote

Is anyone out there seeing some of their lost rankings recover?

Just read this which suggests Google are still tinkering with it.

Quote:
I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda.


Off to look at our stats a little more closely now and will have fingers crossed that there will be some recoveries.
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PostPosted: Wed Apr 11, 2012 2:54 pm    Post subject: Reply with quote

good practice will never get penalised - it just stresses the importance to a good ethical SEO Campaign.
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paul
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PostPosted: Thu Apr 12, 2012 11:42 am    Post subject: Reply with quote

Welcome to the forums, Revax.

In theory, I agree with you. In practice, though, there's been many an example in the past where companies have been wrongly penalised.

Didn't Adobe once get penalised because there were so many links pointing to them with the anchor text 'click here'?
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PostPosted: Mon Apr 23, 2012 7:17 pm    Post subject: Reply with quote

This thread came up for me, although I realize it originated awhile ago.

The best fix for Panda is ensuring that all pages have useful, original content. Also, make sure that each page has enough content as, "thin content" is one of the factors Panda looks for. Focusing on quality is the new name of the game. Excessive ads is another no-no.

And I agree. There are some very nice sites that got hit by Panda, that do not come near resembling spammy content or low quality.

It's a good idea to have multiple monetization sources, including those that you can fully control. Supplementing your traffic with social media can help as well.
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PostPosted: Tue Apr 24, 2012 12:43 am    Post subject: Reply with quote

DeniseTaylor wrote:
It's a good idea to have multiple monetization sources, including those that you can fully control. Supplementing your traffic with social media can help as well.


This is a problem, isn't it? We have multiple different websites giving us multiple opportunities. However, they are all highly dependent on their prominence on Google. Social media traffic can help but it doesn't (for us) make up for the shortfall if Google traffic suddenly evaporates. Therefore, to truly spread your risk, do we need to be considered offline sources of income?
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