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Some tips for Local Marketing!

 
 
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PostPosted: Tue Sep 08, 2009 10:19 am    Post subject: Some tips for Local Marketing! Reply with quote

Here are some more tips which may be useful for Local Marketing.

1) Order a listing in the Yellow Pages if you haven’t done so already.
2) Place small display ads in appropriate sections of weekly or daily newspapers.
3) Make arrangements to exchange coupons and do joint mailings with noncompeting local businesses who serve the same clientele.
4) Write up a press release announcing your business and send it to local newspapers.
5) Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business.
6) Put up a website and get it listed in search engines.
7) Network, network, network! Get into whatever groups are appropriate so people get to know you.
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adigaskell
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PostPosted: Tue Sep 08, 2009 11:33 am    Post subject: Reply with quote

Quote:
1) Order a listing in the Yellow Pages if you haven’t done so already.


Not good advise in my opinion. I can't remember the last time I looked in the yellow pages for anything.
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paul
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PostPosted: Tue Sep 08, 2009 12:10 pm    Post subject: Reply with quote

I think Yellow Pages lends itself more to certain trades. Perhaps plumbers, electricians, etc.

For us, all it ever brought was junk mail and nuisance calls.
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adigaskell
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PostPosted: Tue Sep 08, 2009 12:29 pm    Post subject: Reply with quote

Even for those trades though, what use are they? If I look in the yellow pages for a plumber there will probably be 20-30 in there, if not more, with nothing to distinguish between them, no reflection of their qualities. Its no wonder there are so many cowby practictioners out there as there is no way of telling the good from the bad without some sort of personal recommendation from a friend that has already used them.
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paul
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PostPosted: Tue Sep 08, 2009 3:12 pm    Post subject: Reply with quote

I hear what you're saying and don't use YP myself. However, for some people who just want a blocked drain sorting, Yellow Pages is what they turn to - I suppose if it's a job that's more technical or involved, they might look around for recommendations more. I'm sure this habit must be on the wane, though, and at the very least people will be moving online more for such a query.
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moyouhoing
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PostPosted: Fri Oct 16, 2009 1:07 am    Post subject: ok let me give you one good tip. Reply with quote

You should write articles and blogs that ALONE will get you organic traffic that is worth more then ppc.
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PostPosted: Mon Oct 19, 2009 8:52 am    Post subject: Reply with quote

I spent several thousands doing a marketing campain with yell, ended up with one lead and that was a dead end. I much prefer some of the more specialised sites and trade shows. As others I'm not sure I can remeber when I last opened yellow pages, 1998 I think, maybe to pull out a pressed flower I think.
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Kay
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PostPosted: Mon Oct 19, 2009 9:13 am    Post subject: Reply with quote

Like the quip about the pressed flower, Ian. Laughing

I've noticed lots of new trades directories springing up online recently. Obviously there's the older more established ones too. It's just that it seemed like there was a sudden rush to jump on the bandwagon.

I'm not sure if that's really what's happening or just my perception because I'm not in that industry and haven't been paying attention.

Also several thousands sound like a heck of an expensive campaign (for the smaller business), especially for one that didn't work.

I like the idea of trade shows and expos for marketing. I've not really been in a position to do it much, but I have made some good contacts occasionally at an expo.
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suembroidery
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PostPosted: Mon Dec 07, 2009 5:42 am    Post subject: Reply with quote

6) Put up a website and get it listed in search engines.

good idea. But how to make your site on top of the searching result list?
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PostPosted: Mon Dec 07, 2009 1:51 pm    Post subject: Reply with quote

I was new to business, fresh out the RAF with a fair bit of cash and leapt in without taking advice. The salesman gave a good pitch and I bought 3 years entries in the local Yell and yell.com. My mistake and I learnt from it. Now Yell is a book for keeping things flat. Has anyone noticed that the BT book now has business contacts in it? I thought they had hived off Yellow pages for a profit, now they are back.
I generally am happy to use some of the free directories, but for my line of work it's rare to get someone off the street so to speak, and the last local job I had was 4 years ago, and that was fixing an electric chair.
I've checked, it was a daisy for my niece.
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PostPosted: Mon Dec 07, 2009 2:04 pm    Post subject: Reply with quote

Oops, Ian. But at least we can learn from our mistakes and perhaps help others not to make the same ones. (Great idea for a new thread! I'll start one.)
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