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The Aardvark web marketing competition
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Kay
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PostPosted: Wed Sep 30, 2009 12:54 pm    Post subject: Reply with quote

Yeah, good link, Adi. Thanks.

Quote:
Firstly - newspaper readerships for specialist areas of interest are pretty small. We got some poxy number of visitors from The Guardian for the Twitter story, even though the Guardian ranks top 10 for Twitter, and our story was the top headline on there for a couple of days. By comparison, Mashable etc pumped through visitors by the thousand.


That entirely ties in with what I was saying about traffic from some of these sources.

Possible Tactics:

Have an affair with Ainsley Harriott. (I'm willing, but I'd probably have more chance of success with Keith Floyd. BTW, it's his cremation soon - Gas Mark 6, 2 hours.)

Write something about expats for the Torygraph.

Beg, steal, borrow contacts from somewhere. I think that Nick Nairn is on Twitter. Might he respond to a begging message from a fellow Scot? Come on now, Nick, we can't let the English beat us.

Interview Mrs Smith! Shocked Imagine if the other Delia showed a great sense of humour about Not Delia!!! Unfortunately I've gone on record too many times saying I'm not a fan.

Become homeless again. Shit, that was awful Sad but at least we got a mention in the Guardian.

***

These guys are always short of news. All you have to do is give them something. Confused
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paul
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PostPosted: Wed Sep 30, 2009 2:40 pm    Post subject: Reply with quote

OK, here's what I've done...

I've re-emailed my Times contact

I've tweeted a request (copying Kay! Razz) for journos to get in touch. I figure that I need some direct contact with someone who might be able to guide me in the right direction.

I don't think I'm about to get coverage by coming up with something truly innovative. What I'm hoping is that I can spin a story that adds a new angle of interest on something we're already doing... I'll share a few ideas I've had (none of which I've implemented yet):

1) something about how little guys like us are doing pretty well for themselves, without the need for clients as such. I think the general public is still very oblivious to affiliate marketing and how it works. Some kind of case study about what we do might have some appeal/interest...?

2) an article about our http://www.uktraveloffers.com site or about the price comparison feature we provide on http://www.ukhotel.com - there's plenty of editorial that's recession-related still and this kind of material might 'fit'.

What do you think? Any mileage in either of these two ideas?
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Kay
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PostPosted: Wed Sep 30, 2009 5:21 pm    Post subject: Reply with quote

Good ideas, Paul. Thanks for sharing.

I've posted on my own forum to say I need help from a journo. You never know, there's journos on there often enough looking for help from expats.

Plus I found someone who regularly writes for the Guardian in my kind of niche, managed to track him down via LinkedIn and sent him a message via the contact form on his own website.

This is an interesting exercise, even if there wasn't a challenge, it's something which may well be worth doing. Cool
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paul
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PostPosted: Wed Sep 30, 2009 7:34 pm    Post subject: Reply with quote

Yes, I suppose it's one of those things that it's easy to never get around to doing, unless there's something that makes you pro-actively do it.

It'll be interesting to see how we get on. Smile
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Kay
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PostPosted: Wed Sep 30, 2009 8:05 pm    Post subject: Reply with quote

I thought it would be a lot easier - just fire off an email or two. Either I'm out of the in-crowd (no surprise) or I'm not offering enough to make them bite.

Must try harder. If we can make the breakthrough once, what's stopping us doing it lots more in the future?
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paul
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PostPosted: Wed Sep 30, 2009 10:33 pm    Post subject: Reply with quote

Kay wrote:
...what's stopping us doing it lots more in the future?


I guess that will all depend on what we think of the results and how much effort it requires to get there. We'll find the answer to that soon. Well... maybe. Smile (and no, I'm not on the verge of something!! Laughing )
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Kay
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PostPosted: Thu Oct 01, 2009 8:53 am    Post subject: Reply with quote

There's a big festival coming up here soon. I've enjoyed it in the past few years and have plenty of info and photos. I wonder if this might be a way in?

I mean they won't want a "what I did on my holidays" piece. Better to have all the info upfront and and present it as "insider information" so they can give their readers a heads up on it before it happens this year.

BTW, as you're no doubt aware, a lot of the content of the online newspapers is user-generated. It's quite easy to find ways to contact them with "your story". I'm a wee bit reluctant to do this in some ways because I don't want to do the work of a journalist for free.
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paul
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PostPosted: Thu Oct 01, 2009 9:02 am    Post subject: Reply with quote

...and how would you incorporate getting a link to one of your own sites within all that, Kay?

As for my progress... I got one reply back from a journalist as a result of my tweets. He linked to a site which I think might open a few doors to being able to contact other journalists (I'll refrain from posting the URL for now), and hopefully journalists that specialise in my niche (travel). I think this morning I might have a browse through and fire off a few emails.

I don't think tracking down the right names and people is the hard bit, though. The hard bit is surely going to be the final hurdle of getting a piece together (where I write it or they write it) that is going to get published.
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Kay
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PostPosted: Thu Oct 01, 2009 10:43 am    Post subject: Reply with quote

Quote:
...and how would you incorporate getting a link to one of your own sites within all that, Kay?


That could be done in a number of ways. Eg in an "about the author" blurb or by referring to more info or even a photo gallery elsewhere - a "visit my website" link.
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PostPosted: Thu Oct 01, 2009 11:02 am    Post subject: Reply with quote

Ah yes... 'about the author', of course. That would be simple enough, assuming they publish that kind of thing.

Update: I changed my Facebook status today, saying I wanted to get in touch with travel journalists and could anyone help.

So far 4 responses:

1. A guy that I used to go to school with who has two pubs. He told me to 'phone him which I did and we had a quick chat. I've just sent him an email and, fingers crossed, he might be able to provide some useful contact.

2. A lady who runs a PR company and does work for bmibaby among others. Hopefully she'll have some useful contacts and be able to advise me on best means of approach.

3. One of my freelancers. He writes mostly articles relating to the defence, naval and aviation business, but has some travel experience.

4. A freelance travel journalist based in Belgium. Not sure if she has UK contacts but I'm leaving no stone unturned for now...

Paul
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Kay
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PostPosted: Thu Oct 01, 2009 11:18 am    Post subject: Reply with quote

I hardly ever use Twitter but when I read that you'd got results by tweeting about the challenge, I went over there to spy on you and found this:

@notdelia Nice try, ND... now then, should I send you on a wild goose chase? Wink

Laughing Laughing Laughing
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Kay
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PostPosted: Thu Oct 01, 2009 11:50 am    Post subject: Reply with quote

How about trying the Guardian's "I've been there"?

http://www.ivebeenthere.co.uk/about.jsp

Quote:

The first thing to do if you are a new user is to register.
It can be a bit of a pain - but once you're logged in it should be a beeze.


Anyone know what a "beeze" is?
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Kay
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PostPosted: Thu Oct 01, 2009 12:12 pm    Post subject: Reply with quote

On second thoughts, I would question the costs/benefits of getting these kind of links. It could be a lot of effort for very little reward. I don't think I'm going to use this strategy. I want a proper link in a proper article by a proper journalist. None of this citizen journalist stuff.
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paul
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PostPosted: Fri Oct 02, 2009 10:36 am    Post subject: Reply with quote

That Guardian thing... they talk about possibly editing submitted content. My guess is that they'd remove any self-promotional component that you try to sneak in, but I could be wrong.

Update on my progress (or lack thereof!): I sent about 10 emails at close of the day yesterday with a few ideas. So far I've got one reply from a guy at The Times who simply replied with a "sounds interesting... are you in London?" I'm not, but we'll see if it comes to anything.

At least it "sounded interesting". Smile
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PostPosted: Sat Oct 03, 2009 11:34 pm    Post subject: content management system Reply with quote

Hope this community will be very interactive. Thanks everyone for sharing their resources.



content management system <attempted spam removed>
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