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The image "internet marketing" brings to mind

 
 
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martynh
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PostPosted: Wed Aug 25, 2010 1:45 pm    Post subject: The image "internet marketing" brings to mind Reply with quote

Speaking to a social friend recently, he asked me what I did. I said "internet marketing" he said "oh you do all that spamming" Shocked

Reading Third Tribe welcome page last night described it well
http://thirdtribemarketing.com/#1

I quote
Mention the words "Internet marketing" to some, and images of obnoxious "gurus" spring to mind. You know the guys: big red headlines, yellow highlighting, crazy promises and hype. And yet real Internet marketers (not get-rich-quick scam artists) are some of the smartest, wealthiest, and most ethical entrepreneurs you'll ever meet.

Now I'm the second as are a few other regulars on Aardvark. We get visited by plenty of the first though who don't stay long.

But if you're the second type, are you comfortable sharing the title with the first type? I'm wondering about altering my strapline / pitch to exclude the words "internet marketing".
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Kay
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PostPosted: Wed Aug 25, 2010 2:55 pm    Post subject: Reply with quote

Hmm, interesting question, Martyn. To some extent I guess all of us trying to make money on the Internet are "Internet Marketers". If you don't market what you offer then how are you going to tell people about it and make money?

On the other hand, it's not a label I would apply to myself. The marketing is just something I have to do along with a load of other things.

Perhaps your point was aimed more at someone who does IM as part of their core business. I can see how the activity is misunderstood and has earned a bad reputation. As always, there are people who spoil things for the others.
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paul
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PostPosted: Tue Aug 31, 2010 6:19 pm    Post subject: Reply with quote

It's a difficult one, isn't it. I must admit, if I'm asked what I do, I often say "internet marketing for the tourist industry" or just "web design". Say "affiliate marketing" and people don't really know what you're on about. Smile

Isn't it just a problem that's commonplace to certain professions? If you're a car salesman, it's difficult to say you're anything else and yet, even if you work ethically, people immediately spring to conclusions because of the connotations associated with that particular industry.
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martynh
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PostPosted: Tue Aug 31, 2010 7:14 pm    Post subject: Reply with quote

paul wrote:
It's a difficult one, isn't it. I must admit, if I'm asked what I do, I often say "internet marketing for the tourist industry" or just "web design". Say "affiliate marketing" and people don't really know what you're on about. Smile

Isn't it just a problem that's commonplace to certain professions? If you're a car salesman, it's difficult to say you're anything else and yet, even if you work ethically, people immediately spring to conclusions because of the connotations associated with that particular industry.


Yes I'd never mention affiliate marketing unless I really knew the person
Too many "snake oil salesmen" - as they describe the lowlife of affiliate marketing.
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Kay
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PostPosted: Tue Aug 31, 2010 7:33 pm    Post subject: Reply with quote

I would never reply "web design" as the next thing is they want you to build a site for them.

Internet marketing - yeah, just as you've said.

Affiliate marketing - most people wouldn't have a clue unless they were in the business themselves.

So, what are we left with? I usually try a vague sounding "Internet stuff" but they don't really 'get' that either. I think Dave probably has the right idea - just tell 'em you're a civil servant. Twisted Evil
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adigaskell
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PostPosted: Wed Sep 01, 2010 6:07 am    Post subject: Reply with quote

I generally just say marketing these days, it seems a lot easier.

I think many people still have this image of online marketing as something spotty kids do in the bedroom of their parents house.
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Sam Bakker
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PostPosted: Tue Sep 07, 2010 3:34 am    Post subject: Reply with quote

Haha oy I have friends who are the first type! Razz.

I find that whatever type 1st mentioned or second there are bad eggs and genuine good people. The guys I know who are the first type have found success and follow what works, the headlines work! the hype works! Thats the fact of the matter. These guys who I know are genuine but they do what works and doing hypy JVs work.

I also have friends who are making millions under the radar, some are genuine and really cool whereas others are some of the most arogant people around.

I think it's the case in any industry but I am quite comfortable with calling myself an internet marketer, sure I have people accuse me of being a spammer or whatever but I seriously don't care because they don't know how cool the industry is.
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PostPosted: Fri Oct 22, 2010 6:35 am    Post subject: Maybe we should consider creating a professional group? Reply with quote

Same problem here, I use Internet Marketing as Google seems to like it. I have tried Webmaster Services, Webmaster Support etc, but Google has no idea, and nobody uses these search terms anyway.

There are products that give an idea on suitable search terms and how often they are are used. Using the title "UK" does help localise and up the chances.

Does anybody have a suitable name for the professionals amongst us?

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PitchYourCase
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PostPosted: Tue Dec 14, 2010 10:15 am    Post subject: Reply with quote

As most industries have an online presence now, just marketing is fine I would thing, internet marketing also requires quite a lot of offline research so usually the two can be emrged very easily.
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toby
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PostPosted: Sun Jan 23, 2011 4:58 pm    Post subject: Reply with quote

I agree its weird If you say to people who dont know you that well oh Im on line they think its something dodgy or porn strange how people view it. Ive talked about this on my blog.
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toby
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PostPosted: Mon Feb 07, 2011 1:06 pm    Post subject: Reply with quote

I agree its a tricky one and even when you talk to professionals (Bank managers as an example) you still get the glazed over look or the weird answers. For me I just ignore it, say I'm online as well as other things, property, currency trading etc.
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